Meet Our Team
Real professionals with decades of combined experience in financial valuation, bringing practical knowledge from major Canadian financial institutions to your learning journey.
People Behind the Numbers
We're not your typical online education company. Every person on our team has spent years working directly with financial models, company valuations, and investment analysis. This isn't theoretical knowledge—it's what we do every day.
Petra Kovalenko
Lead Valuation Specialist
Started her career at RBC Capital Markets back in 2018, where she spent three years building DCF models for mid-cap technology companies. What struck me about Petra when we first met was her ability to explain complex valuation concepts without the typical finance jargon that makes everyone's eyes glaze over.
She moved to TD Securities in 2021, focusing on energy sector analysis during some pretty volatile market conditions. That experience taught her how to adapt valuation models when traditional metrics don't quite capture what's happening in the real world—something that became invaluable during the pandemic recovery period.
Now she leads our curriculum development, making sure every lesson connects theory to actual practice. She's particularly good at showing students why certain assumptions matter more than others in different market environments.
Marcus Chen
Senior Financial Analyst
Marcus brings fifteen years of buy-side experience from some of Canada's largest pension funds. He spent eight years at Ontario Teachers' Pension Plan, where he was responsible for evaluating private equity investments ranging from million to 0 million.
What makes Marcus different is his focus on the practical side of things. While many analysts get caught up in theoretical perfection, he learned early on that good-enough analysis delivered on time beats perfect analysis that arrives too late. This perspective shapes how we teach students to prioritize their work.
He joined us in early 2024 because he wanted to share the real-world insights that typically take years to learn on the job. His favorite teaching moments involve showing students how the same company can look completely different depending on which valuation approach you emphasize.
Why We Do This
Most financial education focuses on textbook theories that don't quite match what happens in real markets. We started moneralithuq because we kept meeting talented people who had strong analytical skills but struggled to apply them in practical valuation work. The gap between academic finance and actual practice is bigger than it should be.
Real Experience
Every instructor has worked directly in roles where valuation skills matter. We teach what actually works, not just what looks good in theory.
Practical Focus
We emphasize building judgment alongside technical skills. Numbers tell stories, but you need experience to read between the lines.
Honest Teaching
We talk about what doesn't work as much as what does. Understanding limitations and assumptions is just as important as running the models.
How We Approach Learning
Our teaching method comes from years of training junior analysts. We've learned what works when people need to develop practical skills quickly and what tends to confuse more than it helps.
Start With Real Cases
Instead of hypothetical examples, we use actual companies and situations that our instructors have worked on. This gives students context for why certain approaches matter and when different methods are most useful.
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Build Technical Skills
We teach the mechanics thoroughly—how to build models, where to find data, and how to test your assumptions. But we always explain why each step matters in the broader analysis rather than just showing how to do it.
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Develop Professional Judgment
The hardest part of valuation work isn't the math—it's knowing which assumptions to stress-test, when to trust your model, and how to communicate uncertainty. This comes from practice with feedback from experienced practitioners.
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